Armin Vit on the new Radio Shack “The Shack” campaign:

Radio Shack needs a major overhaul and it should take advantage of the idiosyncratic products they carry that you can hardly find anywhere else, a sort of geek thrift store. The Shack campaign is insipid at best and harmful to the brand at worst.

As is usually the case, I mostly agree. However, the notion that Radio Shack needs a major overhaul is subjective. They are, after all, possibly the most profitable electronics retailer in the country.